Mandy visited the Argo Tractors Factory and EIMA 2014 in Northern Italy recently as a guest of Landini UK along with other dealers from Scotland and Northern England. The trip took in the main assembly facility in Fabbrico where Landini have their headquarters and also the compact tractor and cab manufacturing facilities in Luzzara. These towns are in the province of Emilia Romagna, famous for Ferrari, Lamborghini, Maserati among others and the Landini brand is up there as an icon of Italian Agriculture. The factories are very impressive – immaculate and highly efficient with a dedicated workforce.
EIMA 2014 is one of the largest agricultural shows in the world and is held annually in Bologna. This is where the manufacturers can really show off their products and Argo Tractors are no exception. The whole show is jaw dropping and Landini unveiled their 6 and 7 series tractors in a new metallic blue which is to celebrate 130 years of Landini Tractors. They also showed off the 7-215 which recently completed a 130 hour endurance rally and the winner of Italy’s tractor pulling competition. There was a complete LED wall with changing imagery relating to Argo Tractors and a 3d area which also featured an amazing hologram of a tractor where your hand was programmed to move the hologram around!
This trip highlighted the commitment of Landini to grow the brand in the UK and with the latest models encompassing the latest trends and technology in tractor engineering, the future is looking very bright.
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